“Margaritas are extremely popular with our guests, and our DOLLARITA is the most refreshing drink money can buy,” says Patrick Kirk, vice president of beverage innovation at Applebee’s. The drink was one of the reasons why Apple Texas was recognized by the world’s largest casual dining brand as the Marketing Innovator of the Year in 2017.
The drink became so popular that the Dollarita has now becoming a recurring seasonal item, responsible for selling the most margaritas in a one-month period in Applebee’s history.Īfter the success of the Dollarita in Texas, Applebee’s locations throughout the country began selling the 10 oz. Dharod thought a one-dollar margarita would be the perfect drink to help Texans escape the punishing Texas summers, and launched the drink two years ago.
#APPLE BEE DOLLAR MARGARITA FREE#
Back for One Day Only: Applebee’s® to Offer FREE Boneless Wings and Delivery When Ordering Online on October 31. Applebee’s® Welcomes Chef Scott Rodriguez as Chief Culinary Officer. The Dollarita is the creation of Chris Dharod, president of SSCP management which oversees Apple Texas. Applebee’s® to Offer Veterans and Active Duty Military a Free Meal on Veterans Day, Friday, November 11. Apple Texas, a franchise partner of Applebee’s Neighborhood Grill & Bar with sixty-five Applebee’s locations in Texas, is bringing back the Dollarita, the popular $1 margarita which has been helping Texans beat the summer heat since 2016. Margarita lovers have taken to Twitter to show just how much they appreciate Applebee's gesture.Texans have another reason to be proud to live in the Lone Star State.
Kirk and the at Applebee's on behalf of all the margarita lover across the country, thank you. Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage. We focus on our food a lot, but 'bar' is in our name, and it is an integral part of what makes Applebee's a great neighborhood destination. Vice president of beverage innovation at Applebee's, Patrick Kirk, shared why he thought this promotion was so important. The Dollarita is basically a simple margarita that is poured over ice and can only be enjoyed when dining in at participating locations. But if you are going to enjoy a few Dollaritas, you should definitely consider Ubering home.Īccording to an official press release about the event, Applebee's introduced the Dollarita in the month of October to celebrate Applebee's Neighborhood Appreciation Month, and boy are we appreciative. This means that happy hour is going to be really affordable this month. If you are wondering just how long Applebee's will be selling dollar margaritas, I've got answers below.įor the month of October only, Applebee's will be offering its customers the opportunity to purchase their delicious margaritas for only a dollar! The restaurant is calling their new bargain drink the "Dollarita," and they are available all day, every single day, for the entire month of October - talk about a halloween treat. Dharod thought a one-dollar margarita would be the perfect drink to help Texans escape the punishing Texas summers, and launched the drink two years ago. The first two scenarios are great, but nothing tops getting a delicious margarita for only a dollar - and you can only get that amazing deal at Applebee's. We can do that by imagining all of the great sales going on at our favorite stores, we can think of all of the cute puppies that need adopting, and we can imagine a place where you can buy delicious margaritas for only a buck. After all of the bad news we've heard the past couple of weeks, we need something to offset some of the negativity.
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